Everyone knows that if you are in a band, you have to hit the road and rock the country one face melt at a time. But if you are a singer songwriter, guy or gal with a guitar, it’s much more difficult. The pool is vast and you are trying to stand out as a puddle on a sea. How can you do that? There are various ways to make sure you are actually getting the attention you deserve, and there are tried and true methods to the madness of making it, of success, of doing what you love. We all have different definitions of success and having an unrealistic goal (i.e. super stardom) is going to get in your way. If you are a singer songwriter, you must define success differently than if you are a rock and roll band. Self sufficiency should be your goal, not becoming a household name.
No matter your ultimate goal, however, getting out in front of people is of the utmost importance. No one ever sat around their house waiting for things to click and to get noticed without actually being out there and making sure that people even know they exist. You can do local shows and drag your friends and family out, but if it’s just you and a guitar, they’re not going to want to come out all the time since they can just hear you do it at home or at the fire-side party. The best thing to do is hit the road.
But how can you do that? Well, it’s hard work, but you need to book a tour yourself. You need to route out a one or two-week trip around your home town and actually get out there and contact clubs and coffee shops who might let you play. Remember, you won’t know anyone in these towns, so you can’t be too picky about where you play. But so long as there are at least a few new ears in a venue on a given night, you will have the chance to make new fans and friends. Friends come first, true fans come later.
You’ll also need to make sure you have a reliable set of wheels, so head to Montclair Nissan dealership and see if you can get a good deal on a road-ready used car. Having a vehicle that won’t break down on you is so important in a tour situation because missing a gig can do huge detriment to your near and medium-range career. The Metro Nissan Redlands dealers are really great at helping you find a car that fits your budget.
Lastly, you need to make sure you have enough merchandise to sell that if someone hears you and loves you, there are opportunities for them to give you money. You will every now and then run into someone who will actually just hand you a twenty or more because they like you so much. But more likely is someone who likes you enough and will buy your shirt, your CD, your hat, your beer cozy. You can make a killing on merch if you have enough stuff. So don’t just hit the road with a few copies of your latest CD!
Indie tours are tough work, but are rewarding if done right. Make sure you get all your ducks in a row and then go out and pour your heart out to the music lovers of our nation.